French menswear brand Celio has launched its Paris concept store at Jayanagar, Bengaluru. The store will also house the country’s first ‘Celio Club’ – a concept brand by Celio that offers a line of business and formal menswear. The new Celio Store is 1,600 sq. ft. spread across two levels—with the ground level displaying casual wear and the first level stocking the Celio Club. The store is aesthetically designed using minimalistic settings using metal and wood for major fittings and fixtures. The store dons an edgy look with a cement floor and open architecture resembling a loft. It has created a rugged whitewashed brick wall to showcase the latest denim collection. Celio has also added subtle elements such as books, rugs, plants and cushions to create a vibrant yet comforting atmosphere at the store. Apart from this Paris Concept Store, Celio also has flagship stores at prime locations in Indira Nagar, Phoenix Market City Mall, Orion Mall and HSR Layout in Bangalore. These stores also offer a complete range of apparel and accessories from Celio. Celio retails in India through 300 points of sale in exclusive stores, national chain stores, distributor and partner stores and leading e-commerce portals across 89 cities. It boasts a total retail area of 1,00,000+ sq. ft. The omni-channel retailer is also present on major e-commerce channels like Myntra, Amazon, Jabong and Flipkart.