The Oberoi Mall recently hosted the launch of celebrated retail author Dr Gibson G. Vedamani’s book ‘Retail Beyond Detail’ in the presence of Rakesh Biyani, Joint- Managing Director, Future Retail Ltd. Sharing the extracts from the book during the discussion Dr. Gibson narrated some instances of from his early years in retail. Retail Beyond Detail Book Launch Mr Rakesh Biyani Dr Gibson G Vedamani“Retail Beyond Detail depicts the uniqueness of the great Indian retailing business. Unlike anywhere in the World, coexistence of all forms of retailing is a virtue and retailing in India is a big opportunity sector for one to succeed. Today's youth need to know the instances of successful retail journeys that had humble beginnings. Readers can draw inspiration from the numerous success stories explained in the book," said Dr. Gibson Vedamani. Commenting on the book launch, Anupam T, Vice President, Oberoi Mall said, “The Retail Industry is experiencing quantum shift in dynamics due to fast changing customer behaviour and expectations coupled with technology induced challenges for example e-commerce etc. So far India has occupied a remarkable position in global rankings and is expected to become the world’s sixth largest consumption economy. Accordingly, retailers must be able to tap in to this huge opportunity, at the same time navigate the choppy waters. We are happy to partner with Dr Gibson G. Vedamani for the launch of ‘Retail Beyond Detail’ at Oberoi Mall. Mr Anupam T Vice President Oberoi Mall at Retail beyond Detail book launch “Not only is ‘Retail Beyond Detail' a refreshingly new take on the environment of the retail business of India, the book also reveals 10 secrets of retailing, deftly explained with examples and cases. We are delighted to have the book launch of Mr. Gibson G. Vedamani, one of the stalwarts of the retail industry at Oberoi Mall, with whom we have been partnered for hosting several events,” said Maulik Desai, Head Crossword Bookstores that was a partner for the launch.