Japanese Designer lifestyle brand MINISO has forayed into the e-commerce space with its products going live on achhakart.com for bulk purchases and Snapdeal & Paytm mall for retail shopping in India. Miniso on achhacartCommenting on the collaboration with achhacart.com, Tyron Li, General Manager- MINISO India said, “We have received innumerable requests from our consumers to penetrate the e-commerce space, but we didn’t feel that the time was right until now. Our dream is to continue providing our patrons with the highest quality products that are trendy yet budget-friendly through the most effective channels possible.” MINISO aims to target working professionals, college students and homemakers through its online initiative. At present, almost all categories of products would be available for sale online and stocks would be updated regularly. MINISO India would continue to uphold all pillars of their brand ethos via their ecommerce sales practice as well. Li added that Miniso India will continue the strategic expansion it has planned for its brick and mortar outlets as well.