Columbia Sportswear has opened its fifth store in Mumbai on Linking Road, Santacruz (W). The store provides a premium feel that resonates with top brands in Linking Road and offers top-of-the-line outdoor adventure gear for both novice and intermediate adventurers. The store aims to cater to the growing outdoor culture in and around Mumbai and become the top outdoor brand in India. According to Mr. Ankur Bhatia, CEO of Chogori India Retail Limited, the company that retails Columbia Sportswear and other international brands in India, the new store allows them to reach out to adventure enthusiasts who value quality and choose technologically advanced outdoor adventure gear for a safe and enjoyable experience in the outdoors.