Leading footwear retailer Metro Brands Limited (MBL) has entered into a strategic partnership with the Canada-based footwear company Biion to bring the latter’s versatile collection to India. The premium footwear collection combines function and technology to create fashionable shoes for the high-performance lifestyle of the ‘Professional Leisure-ist’. 

As part of this launch, Metro Brands will exclusively retail Biion footwear through its select Metro & Mochi stores and e-commerce website.  

"We are delighted to partner with a global brand like Biion. In India, consumers are evolving at a fast pace. They are continuing to increase the aspirations for newness and freshness in global brands. With Biion, we aim to expand our existing product range, offering the best quality footwear to the Indian fashion-conscious consumer," said Nissan Joseph, Chief Executive Officer, Metro Brands Limited 

“India has long been a destination we wished to bring the Biion brand and lifestyle to. Our Biion products are perfect for a hot day, a wet day, a fashionable day or a casual day and we are very excited to see our Indian consumers wear Biion shoes across the country. Thanks to our fantastic partnership with Metro Brands and their team, we are finally making this dream come true,” said Rick Buchanan, Founder and Chief Executive Officer, Biion Footwear. 

The Biion collection range begins at INR 4,999/- onwards.