Wow! Momo Foods, which owns and operates two quick-service restaurant brands Wow! Momo and Wow! China has entered into a strategic partnership with the homegrown coffee chain Café Coffee Day (CDEL). As a result, the Wow! Momo chain will serve its products in all of the three traditional formats – dine-in, take away, and delivery in select CCD outlets in the country. The will be piloted across 30+ outlets across Bengaluru, Kolkata, and Mumbai each. In the future, Wow! Momo envisions ramping up this number to more CCD outlets across the nation. Speaking on the collaboration, Sagar Daryani, CEO & Founder – Wow! Momo/Wow! China, commented, “Year 2020 will be all about collaboration and hyper-bundling of experiences. We find this collaboration a perfect one under PM’s push for encouraging locally grown brands. Through this partnership, we aim to push the frontiers of innovative food and beverage experience for momo- as well as coffee-lovers across India. CCD is an ideal fit for our brand as both of our menus complement each other in a deliciously satisfying way. The present development reflects our philosophy of ‘more wow every day’ which is at the core of all our initiatives.” Café Coffee Day owns over 1,000 outlets across the country. The collaboration is aimed at bringing a cohesive brand experience for its consumers and increasing the elasticity of its offering. Speaking of the initiative, Vinay A. Bhopatkar, CEO, Café Coffee Day, said “We believe that collaborating with Wow! Momo will give us the right synergies to offer our young consumers the experiences they are looking for under the same roof and give them another reason to enjoy their favourite snack and coffee, with safety. We are optimistic that this will be a unique association paving the way for an unforgettable experience for our customers.”