shazé has been awarded “Asia’s Most Promising Brands” in the lifestyle – Gems and Jewellery category by World Consulting & Research Corporation. The function was held during the 3rd Asian Brand and Leadership Summit 2016 – Amari Watergate at Bangkok on 17th March 2016. Asia’s Most Promising is an initiative to showcase the exalting journey of brands and leaders that have started from scratch. Established by Samrat Zaveri, shazé started as a silverware brand, then ventured into home décor, statement jewellery, accessories (sunglasses, scarves) and luxury gift items. Today, the brand is known for its innovative and contemporary designs created by artisans from across the world exclusively for shazé. shazé, a member or Retailers Association of India (RAI), has premium stores across India.