Arvind Lifestyle Brands Limited, Gap’s franchisee in India, has announced the launch of 17 Gap shop-in-shops through multi-brand retailers. The expansion accelerates the availability of Gap products around the country, including several locations in key tier II and III markets. This is the first time Gap’s shop-in-shop format will be introduced in India. Each of the locations will offer one of three product configurations: Family destinations (with Adult, Kids and Baby assortments); Adult only locations; and dedicated Kids and Baby layouts. The shop-in-shops will launch with partners Kapsons Group, Iconic India and All That Jazz, bringing the brand to customers in Jammu, Amritsar, Ludhiana, Patiala, Chandigarh, Jaipur, Ahmedabad, Bhopal, Bhubaneshwar, and Ranchi, as well as existing Gap markets in Pune, Noida, and New Delhi. “Since Gap launched in India in 2015, the brand has witnessed strong growth in the country driven by its fans. Our latest expansion ensures that more people are able to experience Gap’s iconic American style through modern wardrobe staples – an ideology that’s welcomed in our market. We are confident that we will receive a great response from the people in these cities and we are incredibly excited about this journey​,” said Parag Dani, Gap Business Head at Arvind Lifestyle Brands. Apart from the 11 standalone Gap stores in the National Capital Region, Mumbai, Pune, Bangalore, Chennai and Indore, Gap products are also available online on nnnow.com and Amazon.in/gap. Arvind Lifestyle Brands Limited is a subsidiary of Arvind Ltd, which has licensing relationships with many international brands including Gap, TCP, Gant, Nautica, Aeropostale, Arrow, Izod, US Polo Association, Elle, Ed Hardy, Hanes, Cherokee and Geoffrey Beene. It also has a portfolio of 12 of its own brands. Having a JV with PVH Corp. for the Tommy Hilfiger and Calvin Klein businesses in India, ​it also runs the value retail chain, Megamart.