Leading European menswear fashion brand, JACK & JONES has launched its largest store in Asia recently. The sprawling JACK & JONES store is spread across an impressive 6,000 square feet area in Pune’s Phoenix Marketcity mall, offering latest international trends with a state-of-the-art decor for a truly luxurious shopping experience. JACK JONES store Pune3Located in the Pune’s premier fashion district Viman Nagar, the swanky new store is conceptualized to give customers an evolved shopping experience. Since JACK & JONES is built on a passion for denims, which is also the core business of the brand, the layout and visual merchandising of the outlet is adapted to focus on the denim attitude and offers a freewheeling vibe which is in complete accord with the brand’s identity. Displayed on a denim bar, the store showcases the widest selection of jeans the brand has to offer. The store houses international styles from the latest Spring/Summer 2018 collection displayed in separate sections depicting the brand’s distinct lines such as CORE, ORIGINALS, VINTAGE and PREMIUM, each catering to different target groups with unique visual appeal that perfectly replicates the brands core identity of self-confidence, free-spirited individuality and rugged masculinity.