Hardcastle Restaurants Pvt. Ltd., a subsidiary of Westlife Development Ltd. and master franchisee of McDonald’s restaurants in West and South India, has appointed Arvind R. P. as Director- Marketing & Communications. In his new role Arvind will lead the overall marketing and communications strategy for the brand, to further strengthen its leadership in the QSR space. Arvind joins McDonald’s from Kaya Limited where he led Marketing & Analytics. During his six-year tenure there, he spearheaded various brand-building initiatives, product & services innovations, digital and CRM initiatives. Commenting on his appointment, Seema Arora Nambiar, Senior Vice President - Strategy, Innovation & Capability, McDonald's India (West & South) said, “We are delighted to welcome Arvind to the McDonald’s family. Arvind has a proven track record of building strong brands, driving insightful product and service innovations and leading digital projects. I am confident that he will be instrumental in leading McDonald’s to its next phase of growth.” Speaking on his new assignment, Arvind RP said, “McDonald’s is one of the world’s most iconic brands that has always been at the cutting edge of food, service and technology. I look forward to working closely with the team to create new benchmarks for the industry.” With over 18 years of experience in Marketing and Sales, Arvind has worked across geographies and categories including Retail (Levi Strauss), Consumer goods (Britannia) and Automobiles (TVS Motor Company). His stint at TVS Motors also included an assignment for the South East Asian market based out of Jakarta, Indonesia. Arvind holds a Bachelor's Degree in Statistics and has completed his MBA from Bharathidasan Institute of Management, Trichy and has completed various executive education programs from Kellogg School of Management, Northwestern University.