India’s most widely celebrated footwear brand Relaxo Footwears Limited is foraying into the digital gift voucher and loyalty points redemption space with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform. The association gives Relaxo access to GyFTR's comprehensive gifting ecosystem and will include brand listing across top online catalogues, seamless and instant gifting/redemption and 24x7 customer support. The partnership is expected to bolster sales and customer acquisition for Relaxo, with GyFTR serving as a lucrative alternative sales channel for the brand. The Relaxo vouchers being powered by GyFTR are redeemable across its 300+ listed brand outlets across the country in values ranging from INR 100, INR 250, INR 500, INR 1000, INR 2000 and INR 5000. The vouchers can be clubbed with ongoing promotions and offers. Users can even combine and redeem multiple gift vouchers on the same bill. VouchaGram is an O2O (offline to online and vice versa) technology solution; that enables brand currencies and create digital gifting & rewards ecosystem for people to interact and transact real time. It is present at more than 50K POS terminals allowing 135+ brands to issue and accept Gift Voucher and redeem various Bank loyalty points directly at the POS.