Gargi by P N Gadgil & Sons (PNGS) has launched a festive-season campaign featuring actor and brand ambassador Mithila Palkar, built around the line "Silver for the life you lead." The campaign positions 925 sterling silver jewellery as suited to everyday wear as well as festive occasions and gifting, rather than reserved only for special events.

Alongside the campaign, Gargi is spotlighting its Bliss Collection, aimed at gifting, and its Kids' Collection, aimed at younger celebrations, running festive offers on selected sterling silver pieces across both.

"Festivals have always been about dressing up, giving, meeting people and creating memories, but the way we celebrate is changing," said Aditya Modak, Co-Founder of Gargi by P N Gadgil & Sons. "We wanted this campaign to capture that shift and put silver right where it belongs, in the middle of real celebrations and real lives. With 'Silver for the life you lead,' we are saying that every occasion can be special when you choose something that feels like you."

This marks another festive-season collaboration between Gargi and Palkar. The campaign will roll out across Gargi's digital and social platforms, retail stores and other consumer touchpoints through the festive season.