Arun Icecreams, the flagship ice cream brand of Hatsun Agro Product Ltd., took part in the New York India Day Parade for the first time on August 16, marching down Madison Avenue with a dedicated float and consumer engagement booths.

The brand distributed more than 15,000 ice creams during the event, across flavours including Butterscotch Sandwich, Cream n Cookies Donuts, Vanilla Bites, Popitos Kacha Mango and Malai Kulfi.

The appearance follows Arun Icecreams' recent expansion into the United States and is part of a broader push to build visibility in the market and reach a wider consumer base.

"Arun Icecreams has been part of people's happy moments for many decades, and participating in New York's India Day Parade for the first time is a very special occasion for us," said R.G. Chandramogan, Chairman, Hatsun Agro Product Ltd. He said the event gave the brand an opportunity to introduce its flavours to a wider audience as it builds its international presence "step by step."

Arun Icecreams has a longstanding base in South India under Hatsun Agro, one of the country's largest dairy companies, and has been expanding its footprint into overseas markets in recent years.