Shoppers Stop has launched its new ‘Travel Edit’ campaign, aimed at offering curated holi day-ready fashion collections alongside exclu sive travel experiences. The campaign was inaugu rated with a runway show at R City Mall, Ghatkopar, choreographed by fashion director Marc Robinson. Designed around five themed travel looks—Sum mer Ease, Fly in Style, Brunch Breeze, Beat Ready, and Wander Ready—the Travel Edit offers curated wardrobe options for different holiday moments, from beach getaways to city explorations. As part of the campaign, Shoppers Stop has part nered with SOTC Travel Limited to offer added in centives. The top three highest shoppers will win an international 5-night/6-day trip to Switzerland or Phuket for a family of three. Customers spending D10,000 or more will also receive SOTC vouchers worth up to D5,000. Speaking on the launch, Kavindra Mishra, Cus tomer Care Associate, Managing Director and CEO of Shoppers Stop, said the initiative was part of the com pany’s strategy to offer curated, premium wardrobe solutions that enhance travel experiences. “Travel is an integral moment for our customers, and with Trav el Edit, we have created curated looks that transform each special journey into a style statement,” Mishra said. S.D. Nandakumar, President and Country Head – Holidays and Corporate Tours, SOTC Travel Limit ed, stated that the partnership aligned with growing consumer trends. “Today’s Indian traveller curates wardrobe styles inspired by their destination, and social media has amplified this trend. Our collabo ration with Shoppers Stop taps into this emerging, style-conscious traveller segment,” he said.