In an industry first, Fabindia and Hidesign have come together to launch their first-ever joint location store at Pondy Bazaar, T Nagar, Chennai. 

Given the synergies between the two iconic home grown Indian Brands, and their shared focus on hand-crafted traditions and innovative design that underpins their offerings, this association holds great promise. Spread across 5000 sq ft the store will showcase products by both Fabindia and Hidesign. While Fabindia will be showcasing its apparel and select Home & Lifestyle offerings, Hidesign will be highlighting its signature premium leather bags and accessories handcrafted at its ateliers in Pondicherry. 

Speaking about the new venture, Dilip Kapur, Founder & President, Hidesign said, “Hidesign and Fabindia have discussed the benefits of innovative and genuinely Indian brands to come together to create a community that supports each other. This is a strong first step towards implementing collaboration that will encourage similar brands to come together” 

For Hidesign, this marks the 8th store in the city and the 81st store of the brand in the country; while for Fabindia this is the 12th store in the city of Chennai and 316th across the country. 

About Fabindia 
With 316 stores across 114 cities in India and 14 international stores, Fabindia Overseas Private Limited is India’s largest retail platform for a wide range of products produced by artisans living largely in rural areas.  
Founded in 1960, the Brand is currently celebrating its sixtieth year as an enterprise committed to the craft heritage of India. 

About Hidesign  
Founded in 1978 by Dilip Kapur, Hidesign has created a niche for itself internationally among lovers of natural, vegetable tanned, eco-friendly leathers. The brand is known for its classic contemporary look and simplicity is key to its design language.