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L to R Ajay Kumar Reddy Captain of Indian Mens Blind Cricket Team Keshav Biyani Head Home and Personal Care Future Consumer Limited and Ashni Biyani Managing Director Future Consumer LimitedFuture Consumer Limited (FCL) launches braille-friendly packaging for its body wash brand, ThinkSkin with Ajay Kumar Reddy, Captain of Indian Men’s Blind Cricket Team on World Braille Day. Priced at the rate of a soap, ThinkSkin is a contemporary body wash brand that aims to upgrade customers from using soap to body wash. The launch of braille packaging is in line with the company’s vision of representing FMCG 2.0 industry and empowering the consumer experience.

The packaging is carefully designed for easy access and recognition of the bottle by the visually impaired. The new range was unveiled through a special campaign featuring Ajay Kumar Reddy, Captain of Indian Men’s Blind Cricket Team highlighting the importance of the sense of touch.

Speaking about the packaging, Ashni Biyani, Managing Director, Future Consumer Limited, says, “As a FMCG 2.0 company, we offer innovative products that make life easier for our consumers. Braille packaging is a small step towards assisting the visual impaired in their daily routine. We will soon introduce never seen before innovation in product and packaging that will take consumer experience to the next level.”

Sharing his views, Keshav Biyani, Head – Home and Personal Care, Future Consumer Limited says, “Advancements in technology give us an opportunity to experiment not only with the core product but also with the packaging. Braille friendly products is just the tip of the iceberg. In the months to come, consumers will experience products that will have a unique differentiation from what is currently available in the market.”

Staying in line with its inclusive approach, FCL will soon be launching more braille friendly products in various other categories like spices, sauces and multiple home care products. Crafted for the visually impaired, Braille Packaged body washes will be available at Big Bazaar, Big Bazaar GenNXT, Nilgiris, Heritage and Easyday stores in the country.

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mugal sarai

Leading department store chain V-Mart opened its 200th store in Mughalsarai, Uttar Pradesh. With this landmark achievement, the company has opened a total of 29 new stores in the current fiscal year so far. Earlier this month, the company launched its 198th and 199th store, both also in UP, at Kannauj and Naubasta near Kanpur, respectively.

Marking the significance of this milestone for the company, Lalit Agarwal, CMD of V-Mart said, “We remain focused on strong execution, riding on the back of our proven cluster-based expansion model. The 200th store is a key milestone for V-Mart, more so, because we have added the last 100 stores in three years, while we took twelve years for the first 100. This demonstrates accelerated customer demand and V-Mart’s ability to translate that into all-round value creation.”

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Lulu Group launched Y Mall, a new shopping centre at Triprayar Junction in Kerala. The Lulu Group Chairman and Managing Director, M.A. Yusuff Ali dedicated the newly opened Rs250 crore mall project to his home town. M.A.Yusuff Ali’s grandchild, Ayan Ali cut the ceremonial ribbon, officially inaugurating the mall. Speaking at the event, M.A.Yusuff Ali said that the 2.5 lakh sq.ft Y Mall and the 4.6 acres of land on which it has been constructed is his endowment towards worthy initiatives.

He declared that ‘Y Foundation’ will be the owner of the mall and the profits from the mall will be contributed towards various charitable activities under the Y foundation, including assistance for the upcoming NattikaJuma Masjid; Triprayar Sri Rama Swamy temple; NattikaAarikkiri Bagavathy Temple and Triprayar St.Jude Church. The NattikaJuma Masjid will receive Rs 10 lakh; Triprayar Sri Rama Swamy temple will be allotted Rs 5 lakh; the Nattika AarikkiriBagavathy Temple and the Triprayar St.Jude Church will receive Rs 2 lakh each year. This will be in addition to the various charity works under the Y Foundation.

Y Mall will provide an incredible shopping, dining and entertainment experience for all the people in and around Triprayar. The Mall is within easy reach from Ernakulam, Calicut, Thrissur and almost all landmarks and prominent facilities.

The mall features Lulu Xpress Freshmarket, which houses everything from food and grocery, ready to eat food, mobile & electronics to home décor.

Home to over 40 international, national and local brands in the categories - watches; footwear; men, women &kids fashion, lingerie & innerwear; denims & casuals; accessories; eyewear; mobile & electronics; books/gifts/toys; beauty & wellness; bags and more, the mall has everything to satisfy a shopper’s needs. Customers can visit Kerala’s first ToysRus store at Y Mall along with brands like 1946, Baby Care, Label M, My G, Jockey, Vismay, Wrangler, Sylcon, Lens & Frames, Arabian Souk, WCDI, BlackberrysCasuale, Ajmal Perfumes, La Femi, Blossom, American Tourister, Super 99 and Lulu Forex. Bank of Baroda and salon services are expected to commence within a month or two.

Café Coffee Day is located on the ground floor of the mall and Chennai Ananda Bhavan on the second floor. The 225 seater food court boasts brands like Baskin Robbins, ChicKing, Burger Hub, Fujian Express, Dosa Tawa, Tea Stop, Pulp Factory and Chak De serving a variety of cuisines including Chinese; North & South Indian; Burgers & Fries; Arabic, Juices & ice creams.

Half of the third floor is dedicated to the entertainment zone by Sparkys. The mall has basement parking provision and spacious open parking area for more than 800 vehicles.

Equipped with prayer halls, feeding room, reserved parking spaces and washrooms for differently abled; special parking for pregnant women; bag, umbrella & helmet park zones; ambulance, ATM, money exchange and more, Y Mall is a destination for travellers and localities alike.

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Pradeep Kumar CEO and founder of BespocutThe bespoke clothing business in India had remained largely untouched by technology. Things are set to change with Bespocut, a techno-commercial business enablement platform. A B2B platform, Bespocut will enable the next stage of evolution in bespoke clothing business and allow designers in India to provide world-class bespoke clothing services to their customers. Utilising Bespocut’s pioneering cloud platform, Customized Hub in India will be able to match quality and finesse of bespoke clothing, as customers normally find in Savile Row or Hong Kong.

At the launch event, Bespocut talked about its future plans, which includes the target of introducing the platform in 30 cities of India in the first year of its operations and its aim of acquiring 500+ style partners in the first two years. The company is also planning to start lead generation activities, so that its Style Partners can benefit from new clients.

"It is an innovative idea about creating a virtual studio without having an industry or stock but only expertise. We have designed our cloud-based application or warehouse, as we call it. People don't have time to go out and personalize their clothing, so Bespoke will help them," said Pradeep Kumar, CEO and founder of Bespocut.

The aim is also to let business owners successfully and ethically launch and develop their labels and brands and turn them into global powerhouses.

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Luxury brand Shazé has been awarded the Best Premium Lifestyle brandLuxury brand Shazé has been awarded the ‘Best Premium Lifestyle brand in Décor and Destination jewellery’ for the year 2018 by Economic Times. The award ceremony held at Abu Dhabi was organized as a part of the on-going efforts by the governments of India and UAE to identify key areas to boost investment flux between the two nations.

Samrat Zaveri, Founder and MD, Shazé received the award.




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