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The Indian Consumer – Unravelled

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The Indian Consumer – Unravelled

Customer-experience will be the biggest differentiator in the coming years and this report intends to equip retailers with the reinforcements to capitalize on this. The report aims to highlight the trends that are shaping Indian retail like the growth of e-commerce due to the sheer volume of smartphones coupled with the penetration of the internet and the FDI policy of the nation. The report has isolated consumer sub-sectors to further the understanding of consumer shopping behaviour. ‘Unravelling the Indian Consumer’ focuses on market changes, and how they will transform the way consumers shop and the industry functions.

 

  Published by: RAI - Deloitte 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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