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Indian Retail: It’s Time to Create Stores with Stories

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Indian Retail Its Time to Create Stores with Stories AT Kearney 1

Retail in India is at a crossroad; It is weaving a new story for itself. A story built around the customers and not the product or the business. Companies that do better on Customer Experience (CX) achieve 25% higher gross margin than their peers. 40% of customers switch to competitive offerings as a result of poor experience. And it is7X more expensive to reacquire customers than it is to retain. AT Kearney’s report narrates the story of the Indian retail industry along with the protagonist¬—the Indian Consumer.


  Published by: RAI - AT Kearney 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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