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Customer Experience (CX): The Epicenter of Retailing

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Customer Experience Anarock 1

This report unravels how customer experience and built environment are going to metamorphose the retail business in India. Product, diversity, and quality no longer suffice the customers in retail spaces, customer experience is what entices today’s customers. Personalization and tailor-made experience for buyers will help retail brands to capture both mindshare and market share in the near future. The report touches upon various subjects like the power shift from bricks-and-mortar stores to e-commerce, customer experience as the differentiator of future, the metrics to evaluate the impact of customer experience.


  Published by: RAI - ANAROCK 

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Retailers Association of India (RAI)
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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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