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Retailing in the digital era

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The report by PwC in partnership with Retailers Association of india (RAI) typifies the growing acceptance of analytics as an essential component of decision- making across businesses. The survey provides the role of analytics for improving customer experience. It provides detailed analysis on how analytics can play a major role in addressing key concerns which would help enhance customer experience and why customer experience has emerged as an important lever to help retailers create a niche for their brand in the minds of the consumers.


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Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
CIN: U91990MH2005GAP151959

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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