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Research Report
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RAI - Nielsen: IT in Retail: Trends and Potential
This study is planned to understand a number of areas where IT impacts the
retail industry.
Study Objectives:
- Emerging trends among retailers pertaining to IT
- Retailer spends in IT
- Emerging areas in IT and evaluate the future of IT in the
retail business
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Click here to view more details |
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RAI - Drshti: Contemporary Kitchens in India
The first landmark
study on how kitchens have changed over the years in India.
Study Objectives:
Market Size & Industry Analysis:
- Understand the size, structure, players in the modular
kitchen market and future growth
- Understanding the B2B segment -(architects/ interior
designers/ contractor) and analyze market structure/ size/ future trends/ market
dynamics
Consumer Understanding:
- Understanding of the modular kitchen customer - mindsets,
decision making, key choice factors, decision drivers, barriers to modular kitchens,
choice of types, storage and design needs, influences in decision making
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Click here to view more details |
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