|
The
overall aim of the programme is to providestudents with a high level of knowledge
and understanding of the concepts and processes involved in retailing and to equip
them with the necessary practical, research and analytical skills necessary for
a professional career in the retail trade or an allied sector. The objectives of
the Post Graduate Programme in Retail Management are:
To develop knowledge of contemporary retail management issues at the strategic level.
To describe and analyse the way retailing works, specifically the key activities
and relationships.
To provide an academic underpinning to the above through the application of retailing
theory and research.
To develop retail specific knowledge resource for adoption by the corporate retail
sector.
|