rai has been awarded membership to the Forum for International Retail Association Executives (FIRAE) of NRF, United States of America. rai will have affiliations with other such international retail associations and federations. This will serve as windows for learning and enabling the transfer of international standards, best practices and benchmarks into our retail sector.

The Forum for International Retail Association Executives seeks to promote the free exchange of information among national retail trade associations around the world and works to identify opportunities for cooperation in research and education. The FIRAE has members in Asia, Europe, South America and North America. rai is the Indian member to this international forum that enables the transfer and exchange of best practices in retailing.