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nielsen men apparel

Nielsen’s study in the apparel space has shown that Indian men enjoy variety and don’t typically tie themselves to a single brand. It highlights that awareness or visibility of a brand is the most important driver of brand equity in the branded men’s apparel category, and can drive equity by 60 to 75 percent. The study also examines the 'Mantras for Success' for retailers and marketers alike.

 

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This publication provides an introduction to potential investors on important aspects of investing and doing business in India, along with a summary of the laws, regulations and practices in India.

 

 

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The article by McKinsey discusses how companies are creating value from their sustainability programs and what practices enable companies to keep these programs running smoothly and effectively.

 

 

 

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The report by Nielsen segmented smartphone users into three groups – heavy, medium and light. Super consumers present a big opportunity across the telecom industry, as these heavy users are also the ones ready to pay that extra buck for any useful and relevant services. Given their high engagement, they will also be willing to adopt newer services ahead of the curve. It is relevant for retailers and advertisers to cash in on this opportunity, as these consumers  present a very good opportunity for test marketing of newer services and application.

 

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The report by PwC in partnership with Retailers Association of india (RAI) typifies the growing acceptance of analytics as an essential component of decision- making across businesses. The survey provides the role of analytics for improving customer experience. It provides detailed analysis on how analytics can play a major role in addressing key concerns which would help enhance customer experience and why customer experience has emerged as an important lever to help retailers create a niche for their brand in the minds of the consumers.

 

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Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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