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Conversational commerce- Why consumers are embracing voice assistants in their lives

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The report is about Conversational Commerce- consumer purchase of products and services via voice assistants such as Google Assistant, Amazon’s Alexa, and Apple’s Siri. This voice assistants will revolutionise how consumers and brands interact in ways not witnessed since the dawn of e-Commerce. We are still at the very beginnings of Conversational Commerce, but the extraordinarily rapid early adoption will drive investment and innovation, consequently enabling an entirely new way for brands to build relationships of value with consumers. As the number and variety of devices supporting voice-based applications grows, the consumer will be connected in a multitude of locations—at home, on the go, and in the store.

  Published by: RAI - Capgemini 

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