BBA in Retailing

Indira Gandhi National Open University (IGNOU)

About IGNOU:

RAI has tied up with the Indira Gandhi National Open University (IGNOU), to offer a three year BBA in Retailing through distance learning.


Any employee of a RAI member, with 10+2 qualification.


3 years distance learning Bachelors Degree.

Fee Structure:

IGNOU offers this program to the sponsored candidates of RAI member organization at a special rate of INR 9,000/- per year. Download Brochure

Course Content

Diploma in Retailing - 1st Year
  • Overview of Retailing
  • Retail Marketing
  • Retail Management Perspective and Communication
  • Customer Service Management
  • Internship and Viva Voce
Advanced Diploma in Retailing - 2nd Year
  • Buying and Merchandising - 1
  • Store Operations - 1
  • Human Resources
  • Principles of Mar keting Economics
  • Business Communication
  • Field study - 1
BBA in Retailing - 3rd Year
  • Buying and Merchandising - 2
  • Store Operations - 2
  • Visual Merchandising and Sales Management
  • Customer Value Management
  • IT Application in Retail
  • Filed study - 2

Contact Us

Retailers Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai - 400099.
Tel : +91 22 28269527 - 29
Fax : +91 22 28269536,
CIN: U91990MH2005GAP151959

About Us

Retailers Association of India (RAI) is the unified voice of retailers in India. A not for profit organization, RAI works with all  stakeholders for creating the right environment for the growth of modern retail industry in India.  Read More.

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