| |
 |
Ecommerce
has been in news with reports of new internet retail start-ups
and capital invested behind the same. Entrepreneur and investor
community is super excited and live. Company valuations have
hit the skies. India is moving beyond online travel and classifieds
and e-tailing as an ecommerce category is exploding.
Now Internet Retail has transformed from a conversation topic
to a necessity amongst Retail and Brand Owners. After modern
retail as a category has started getting acceptance within India;
Internet Retail is the next big thing on the horizon.
This market is underdeveloped from all angles of the current
Indian ecosystem i.e. Suppliers, Consumers, Infrastructure,
Governance, Manpower etc.
For a Brand Owner or retailer looking to venture into ecommerce
they need to understand the bricks and clicks of this channel
to succeed within the same. |
|
 |
| PROGRAM
OBJECTIVES: |
| |
|
We
have designed a coursework which explains what
ecommerce is, where it's heading and how to compete,
operate & sustain effectively in this industry.
The program is designed for two key teams in
the organization:
A) The Management Team.
B) The Operations/ Execution Team.
The program Enables the Management Team to:
- Understand
the changing dynamics of ecommerce presently
in India.
- How
this shift is affecting industries & why
a few business models will be extinct in coming
years.
- How
ecommerce will affect the brick n mortar stores.
- How
the legacy supply chains will be forced to change
themselves.
- What
is the future potential of ecommerce and why
should they invest in it today.
The program Enables the Operations/ Execution
Team to:
- Understand
the building blocks of online retailing.
- Detailed
knowledge of technologies to be deployed.
- Why
content is really the king online.
- Effective
online marketing techniques to apply.
- How
to manage fulfillment & last mile delivery.
- Importance
of Customer Service Online.
|
| WHO
SHOULD ATTEND |
| CEO's,
Heads of Departments, Functional Heads, Senior
Managers, Store Managers, Department Managers,
Managers from Support Functions esp. IT, Operations
Managers , Brand Managers, Store & Brand
Owners, etc. |
| |
| Delegate
Registration Fee |
| RAI
Members: 7,500/-* |
| Non
Members: 12,000/-* |
| *plus
10.30% service tax |
| |
| REGISTRATION
CONTACT |
Lawrence
Fernandes,
Cell: +91 9029089915
Email: lawrence@rai.net.in
Paresh K Jadhav, Cell:
+91 9870644290
Email: paresh@rai.net.in
|
| |
|
|
|
|
Speaker
Profile
|
| |
 Samarjeet
is a B. Tech in Electronics & Instrumentation
and an MBA in Marketing and Finance from Goa Institute
of Management. Samar, as all the iksulites call
him, is a veteran in the Internet industry with
10 years of professional experience. He loves the
challenge of setting new businesses and has passion
for Internet enabled businesses.
He has been with eBay www.ebay.in for 5 years and
was involved with Category Management and other
Marketing roles. Samarjeet, in his last responsibility
was heading the marketing of eBay services to e-Commerce
organizations. Samarjeet was also involved in setting
up of one of India's largest gifting portal www.tajonline.com.
Samarjeet has immense experience in the technology
side of e-businesses and has worked with California
Software Labs www.cswl.com where he was involved
in business development and delivery of their offshore
practice.
Executing his "bias to action", he possesses
comprehensive e-commerce expertise and infectious
motivational sprit. |
| |
|
| COURSE
CONTENT |
|
Extensive
coursework on the Ecommerce and Internet Retail
industry globally and special detailing is paid
to the various operational components of the online
retail environment.
These include, but are not limited to the following:
|
| Day
1 : Ecommerce & Internet Retail |
| Introduction
to Ecommerce |
| Why
ecommerce |
| Effects
on the society |
| Ecommerce
Business Models |
| Ecommerce
in India |
| Introduction
to Online Retail |
| Advantages
& Disadvantages of online retail |
| Current
retail scenario in US |
| Online
retail in India |
| Opportunities
& challenges |
|
| Day
2: Managing Internet Retail Operations |
| Building
Blocks of Online Retail overview |
| Technology
in detail |
| Content
in detail |
| Online
Marketing Specifics |
| Fulfillment |
| Customer
Care |
| Future
of ecommerce |
| Key
Lessons |
|
|
|
|
| |
| |
Retailers
Association of India (RAI)
111/112, Ascot Centre, Near Hotel ITC Maratha, Sahar Road, Sahar,
Andheri (E), Mumbai-400099.
Tel.: + 91 22 28269527 - 29 Fax: + 91 22 28269536 email:info@rai.net.in website:www.rai.net.in |
| |
|
