RAI - Retailers Assoctiation of India

Business Plan

If a retail business has to succeed, it must have a strong Business Plan with an objective to make profits. The essential functions of a retail business have to be understood well in the context of the sector or category that one would want to deal in. They say that retail is a business of detail, and how true it is! Any retail business has to answer a few questions before it plans to unfold its operations. As a prospective retail business owner, one should realize the importance of having a blue print for the business in hand.

rai’s Business Plans are an outcome of its detailed research, studying successful business models in the sector and hence following these Business Plans will ensure that one has a ready reckoner or a set of guidelines that will have relevant productivity measures and ratios for successful store operations while defining the course for one’s retail business to grow.

The various other areas right from creating a strategic blueprint to chalking out operating guidelines have been covered in detail.

Table of contents of a sample BUSINESS PLAN
	SECTOR SYNOPSIS
	LOCATION SELECTION CRITERIA
	STORE PLANNING, DESIGN AND LAYOUT GUIDELINES
	- Store Design - Store Layout - Space Planning
	MERCHANDISING PLAN
	-Merchandise Management Principles -Merchandising Hierarchy -Merchandising Budget Plan -Assortment Planning Process -Buying Plan & Open-to-buy (OTB plans) -Inventory Management Report
	SUPPLY CHAIN MANAGEMENT
	- Electronic Data Interchange - Enterprise Resource Planning - Logistics Planning
	IT APPLICATIONS
	- Point of sale - Back-end IT applications
	PRICING STRATEGY
	VISUAL MERCHANDISING
	- Product Presentation Techniques - Fixtures
	HUMAN RESOURCE PLANNING & MANAGEMENT
	- Recruiting and selecting - Training - Motivation - Evaluating and Providing Feedback - Rewarding and Compensating
	STORE OPERATIONS
	- Personnel Utilization - Store Maintenance - Energy Management - Store Security - Performance Measurement
	MARKETING PLAN
	- Segmenting, Targeting and Positioning - Customer Service - Customer Relationship Management
	LEGAL REQUIREMENTS
	- List of Licenses Required - Regulatory Compliances - Visiting Authorities
	FINANCIAL PLAN
	- Financial Ratios - Projected Profit & Loss
rai's Business Plans are available in four key category verticals of retail business in India namely Food and Grocery, Apparel, Jewellery and Food Services. Available at a fair price of Rs. 10,000/- per Business Plan for further details contact: ====================================== For Further details contact: Retailers Association of India 111/112, Ascot Centre, Next to Le Royal Meridien, Sahar Road, Andheri (East), Mumbai - 99. Tel.: 91 22 -28269527 Fax: 91 22 - 28269536
Disclaimer: The Business Plan contents would vary depending upon the sector or category vertical and will not be the same for all Business Plans. The infomation provided in the Business Plans are researched and based on the responses of the respondents

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