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Bridge Course in
Functional Retail Management |
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Preamble
Currently there are students who are getting into an MBA program of the Unity College desire to take up a Bridge Course in Retail Management which will help them gain knowledge of Retail Management.
Retailers Association of India shall develop this Bridge Course in Retail Management to enable such students who have high levels of managerial skills, but lack some of the background knowledge that a retail career aspirant should have.
This bridge course is designed to equip the student to overcome the problems of lack of functional application knowledge and skills in Retailing by filling the gap between the regular MBA course that they are currently undergoing and the others specializing in Retail Management available in developed cities like Mumbai, Bangalore, Chennai and Delhi.
Course Details:
| Day |
Topic |
| 1 |
Introduction To Retail Management, Concepts in Customer Service |
| 2 |
Catchment Area Analysis, Consumer & Shopper Behaviour, Retail
Marketing, Store Marketing, Social Media Marketing |
| 3 |
Successful Buying & Merchandising Techniques |
| 4 |
Store Design & VM, CRM, Customer Loyalty Programs & Retail IT |
| 5 |
Store Operations & Strategic Resource Management |
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Course Duration:
5 Days (6 Hours per day)
Venue
College Campus
Batch Size:
The maximum batch size shall not exceed 60 participants in all.
RAI Deliverables:
Organizing the relevant course faculty
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Module deliveries
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RAI would also arrange for internship for the participants of the programme in Chennai/Bangalore/Hyderabad/Mumbai.
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RAI will also assist you in placements for candidates who may be interested in a career in Retail.
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The Students will be awarded a certificate at the end of the programme.
Course Fee:
RAI has to be paid a fee of Rs. 1,75,000 (Rupees One Lakh Seventy Five Thousand only) subject to a maximum of 40 participants. In the event of the participant exceeding 40 nos, the course fee will be Rs. 2,00,000/-. The entire amount shall be paid on signing the MoU. Service tax as applicable shall be charged extra.
This includes faculty fee and course delivery fee but excludes the to & fro travel costs of faculty from Mumbai. Unity College shall bear all car/taxi fares of the faculty traveling to the College Campus for delivering the modules of this Bridge Course.
For further details please contact:
Lawrence Fernandes, Director - Retail Learning
Mobile: +91 9029089915 |
Email: lawrence@rai.net.in
Paresh Jadhav, Sr. Executive - Retail Learning,
Mobile: +91 9870644290 |
Email: paresh@rai.net.in
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